“Make a greater impact and nurture your brand by implementing POS into your marketing mix”
POS is said to be “The place where sales are made”. With 70 percent of purchase decisions being made in-store and 68 percent of in-store purchases being impulsive, this gives companies a prodigious opportunity for influencing consumers through marketing initiatives. POS is of great importance as it is an exceptional way of promoting your product and brand at different touch points with costumers. As an effective marketing tool, it helps to attract and generate interest for prospective customers. With POS materials and displays, you are more likely to leave a greater impact on your consumers in regards to brand equity, brand recognition, brand awareness, and ultimately stimulate consumption.
Signs & Marks is at your every beck and call in order to provide you with our expertise and guidance. For further information regarding POS please see our catalogue.